top of page
BUILDING A FUTURE
CHERRY TAM
#IT BEGINS NOW
For my Year 2 Copywriting class, trying to sell shoes to both elites and amateurs.
THE IDEA
The main target audience are parents. Parents are afraid of their children falling when they first start walking, but ultimately, falling is a part of the process... Aiming to bring Nike closer to the parents, it tells a tale in the form of childhood stories, encouraging the parents to let their children walk. Just as the quote says, 'One small step for a man, one giant leap for humankind'. The shoes will help the child march forward, preparing for the bigger world!
THE FOUNDATION
bottom of page