MIOGGI

BRIEF

Many beauty brands exist in Hong Kong, and all are too similar to each other. MIOGGI wanted us to produce work that promoted their Hydro Reserve B3+5 Concentrate. It is a product that moisturises the face greatly, and gives the face a refreshing glow.

THE IDEA

To highlight the moisturizing aspect, we decided to take the photoshoot 'underwater'. Creating a set out of textured paper to immitate shells and corals, placing the product at the bottom of the ocean-- as if it can hydrate you like a dive into the sea. We had to look for ways to reproduce the underwater feeling from light, and after multiple tries we succeeded.