ODE TO THE OLD

THE IDEA

We were initially tasked to create a manifesto for a brand that lacks proper branding. I picked 'Oldchen', a Chinese brand that produces amplifiers. They are specifically used to play music from an older time. It heats up, and many people of the older generation enjoys it. What is special about the amp is that it makes electronic music more human.

To emphasize the 'human' part, the manifesto is written in the form of a poem. A poem honouring those before us, all the humans that contributed.

It's an ode to the old.