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BUILDING A FUTURE
CHERRY TAM
RAY TO YOUR LIFE
From my Year 2 copywriting class, making a TVC storyboard and outdoor ad.
THE IDEA
The initial target audience picked was for visually impaired people. Often times people assume they are hiding their eyes because they were different, when it in truth it is to shield them from their eyes. Just like any other person, the sunglasses can help them due to their hypersensitivity to light.
Ray Charles, is a singer famous for wearing sunglasses. Coincidentally, Ray Bans. Using his story and name, pushing the idea that sunglasses can help them so that they can create their own light.
THE FOUNDATION
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