BUILDING A FUTURE
CHERRY TAM
SMELL LIKE YOURSELF
From my Creative Advertising class at RMIT. Fabric sprays for our furry friends haver.
THE BRIEF
The aim was to promote febreze in public places. People are never aware of how much they stink on public transportations... Febreze acts as the fabric softener and cleanser, spraying away the smell and germs away.
THE IDEA
The initial idea was to produce impactful images, but a target audience of pet owners was later decided. Pet owners think their pets smell great even though they stink. They cannot smell something they are used to, and it becomes a hindurance to others. They say you are what you see... but do you really want to be your own pet too?
The posters showcases three different scenarios-- on a date, interviewing or going to the pub. Reminding the travellers on the tram that they don't want to smell furry today...
THE FOUNDATION
