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BUILDING A FUTURE
CHERRY TAM

ZENLY
For my TVC class, centered around the app Zenly.

THE BRIEF
Less people are using Zenly nowadays. However, Zenly is a useful app that introduces the idea of tracking your friends. It was the app that partnered with Snapchat. However, Snapchat is not commonly used in Hong Kong. How to make it relevant again..?
THE IDEA
Introducing the features of Zenly in a Japanese comedy show... The people dressing up as the functions of the app brings the story of Zenly to life.
THE FOUNDATION

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